DILEMA AGENCY

LONDON FASHION WEEK REPORT...

So I attended 10 shows during LONDON FASHION WEEK Feb 2011, 7 of which my models were boooked for - so i was extremely excited this year to view all the collections for AW11 & see my models in action! This is a very important step for us since a lot of the designers make their samples for shows at size zero-6, whereas my models average from a healthy size 8-12, there is nothing wrong if your naturally thin, but a lot of these young beautiful ladies are starving themselves & dieting to fit into samples for LFW - this I do not promote or agree with. Not saying all the designers think like this - we saw a lot more curves & healthy looking models on the catwalks this year which was a pleasant surprise especially from some of the big well established designers such as ISSA LONDON. Seriously who out there is a natural size zero and goes to the size zero rail in any of the high street or designer boutiques? I am proud to say all of my models are happy, healthy, confident young ladies, that reflect the old supermodels of the industry with their natural curves & beauty and with whom everyday women can relate with and young girls can look up to as good role models.
On with the collections for AW 11, I have listed photos from the shows with my fave looks and also there is a video i managed to capture whilst supporting my models at all 7 of their shows - all i can say is this year the new & independent labels were amazing with a lot more of a range that us women could wear everyday, nights out etc. Our agency was very happy to support Fashion mavericks at The Strand Hotel 20&21 Feb 2011 showcasing these fabulous designers...
ALL catwalk photos are by our amazing photographer GAVIN THORN - www.thelightmatters.com

  FABRYAN - designer Samantha-Jane is just that "FABULOUS" with her creative collection. The new AW11 range mainly consists
  of Purples, mauves & black colours with delicate deluxe silk fabrics finished with leather bindings & the sginature Fabryan prints
  helping to further distinguish each piece in this collection. This show was packed with press & buyers wanting to view the latest
  designs from this up & coming new & independent talented designer - im sure you will be seeing a lot more of Sam & her unique
  feminine designs in the near future. Shoes for the show - Laboutins supplied by Cinderella Me & jewellery by Trisori.

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FABRYAN GOODY BAGS

  OBSCURE COUTURE - 2 creative minds behind this unique punk/victorial themed label - Jenn Celine & Lyndsay Pagan. This dynamic duo from
  Scotland brought a rare & defined range to LFW this year with their limited edition, handmade bespoke pieces that comes with the promise to
  last a lifetime! A lot of leather and lace used throughout the collection with some exquisite long ruffle edged gowns. We can see this label
  making headlines dressing clients that will stand out & snapped by eager paparazzi!

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 SUSANA BETTENCOURT - Knitwear collection from this designer made to a very high standard, with Susana handmaking each piece using the finest wools & cashmere. Each garment cleverly made to perfection with the use of more wool to add decorative designs to these timeless pieces. The wool is soft to the skins touch & fits each body shape snugly & comfortably. A lot of beige & twisted fabric used throughout but indiviudality is definately clear to see in this coleection. A must have for all the wool lovers out there along with Susanas own range of jewellery that compliments each item designed - from long gowns, to backless mini dresses then the all in one piece from boots to neck!

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 SARAHI HOUSE OF FASHION - Designer Suzette Kelly, a truefashionista with an eye for detail based in Florida. This colourful collection consists of a wide variety to suit everyone with the use of floral designs, bright colours & elegant textures this one really does cater for all. Each piece is a potent mix of style & avant-garde glamour with a sexy urban attitude. From jeans to one-off wedding dresses this brand has it covered.

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My favorite Exhibitions items:   

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bodyamr gold boots
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 I am loving this new range of footwear by Gianmarco Lorenzi for Bodyamr - one of my fave designers who's collections are growing ever more desirable by everyone & anyone i know!

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HAYLEY KRUGER JEWELLERY - exceptional hand made tribal themed pieces that will dress up the most plainest of outfits & make u stand out.

susana bettencourt jewellery

SUSANA BETTENCOURT JEWLLERY - Colour of Bronze & Black dominate this collection to go with Susana's knitwear AW11 range.

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